Manager - Marketing
Bringing the brightest minds to collaborate and drive mutual success.Job Description:
We are hiring a dynamic Marketing Manager at Flexsin. A results-driven content strategist recognized for elevating brand visibility and driving growth through compelling cross-platform content. The incumbment should be tech savy and have a proven track record as a strategic influencer, partner, and alliance marketing, generating high-quality traffic/leads.
Responsibilities:
- Align content strategies to consistently engage audiences and maintain brand presence.
- Generate top-notch content tailored for different solutions and services to captivate the target audience.
- Apply continuous SEO techniques to improve online visibility and search rankings.
- Establish methods for perpetual enhancement of content quality.
- Implement strategies for broadening content distribution to boost reach and interaction.
- Work in tandem with the engineering and sales departments to incorporate content into broader company efforts.
- Design and execute marketing content (web and print), including company website, e-mailers, technical papers, data sheets/ white papers/case studies, video storyboarding, ready reckoners (for sales), presentations, Flyers, Blogs, Articles, Events coverage, Newsletters, e-mailers, session greetings etc.
- Maintain a unified brand voice across all promotional content.
- Develop leadership materials, oversee content reviews, and manage the brand's online presence.
- Compose social media content for platforms like LinkedIn, Facebook, and Twitter to enhance outreach and conduct focused campaigns.
- Write engaging content for landing pages and email campaigns to support account-based marketing and comprehensive marketing efforts.
- Formulate external communications for various platforms like webinars and events to establish thought leadership.
- Organize editorial schedules tailored to distinct buyer personas to streamline content delivery.
- Build detailed editorial calendars for different stages of the customer journey, aiming at increasing brand awareness, engagement, and lead acquisition.
- Compile insightful reports on industry trends and knowledge.
DESIRED SKILLS:
- Proven experience of atleast 6 Years as a Marketing Manager or in a similar role.
- Strong analytical and strategic thinking skills.
- Excellent written, communication and interpersonal skills.
- In-depth knowledge of marketing principles, tools, and techniques.
- Should have a Technology bent of mind.
- Should be expert on Research Skills