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The Coop - Korean Restaurant & Bar Website Social Marketing Optimization
Verticals:
Travel and Hospitality
Service:
Social Media Optimization (SMO)
Home > Internet Marketing & SEO > The Coop - Korean Restaurant & Bar Website Social Marketing Optimization
Client Overview
Flexsin had this opportunity to execute a social media marketing project for Han, for his website Thecoopnyc.com. The Coop is not a regular Korean restaurant in New York City, it is committed to the rich food culture and tradition of Asian country and maintains the same throughout its menu and ambiance. - 170% Visibility Increase
- 180% Traffic Improvement
- 100% Increase In Outbound Lead
- 100% Likes
Project Challenges
At The Coop, you are served with authentic senses arousing Kimchi Egg Roll, Baby Octopus Croquette, Bulgogi Quesadilla, HanRyu and a high quality Korean chickens, which has develop for more than 2 years. Main goal of the project is to increase traffic and branding. When The Coop NYC approaches us, they were getting just a few engagements in a month. Here are the main challenges we have faced during campaign.Social profiles were struggling initially for engagements. We then analyzed this industry in detail with competitive research for that particular location and then updated the profile and the posts and within initial weeks we started seeing good improvement.
Strategy & Solution
We have shown a good improvement on the visitor engagement, the team has successfully improved the campaign visibility.
Since the website belongs to a competitive industry of restaurant, it was a challenge for us to beat reputed competitors in the United States. We first started with comprehensive website technical analysis and in between we did very detailed competitive analysis to know more about this industry in that particular region for better idea.
Since the website belongs to a competitive industry of restaurant, it was a challenge for us to beat reputed competitors in the United States. We first started with comprehensive website technical analysis and in between we did very detailed competitive analysis to know more about this industry in that particular region for better idea.
Business Outcomes
Our campaign helped the client maximize its visibility and engagement on Facebook and Instagram. Our SMO strategy included doing detailed competitor analyses and publishing content on social channels regularly.
- Page views on the site grew 8x
- Website sessions grew 10x
- Bounce rate on the website dropped by 40%
- No. of inbound leads grew by 30%
Client's Speak
Flexsin displayed expertise both in our business and technology, and delivered what we needed. Good work Thank you.
Hans Park
Marketing Manager, The Coop NYC,United States
Marketing Manager, The Coop NYC,United States
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