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Massage Therapy Market Place and Networking -Zenbrisa- Website SMO
Service:Social Media Optimization (SMO)
Verticals:Media & Entertainment
Very nice job. Extremely happy with the work progressing, would like to continue working with you guys. Fantastic
Robert Tracht Owner, Robert Tracht, Madrid, Spain
Zenbrisa is a global membership network dedicated to the world of massage. The clients goal is endless and we have tried our best to be fit in that need. Tapping into customers online behavior allowed us to invest their budget wisely into avenues that produced the greatest return The success of their search advertising & display advertising campaign allowed further building their level of exposure through Google Adwords, Bing and ad roll Campaigns. The drumbeat of social media was enough to create a hullabaloo in the web dome, as client got millions of sign up across the world. This project was executed from scratch with thorough research and the best method of Google Adwords and Social Media Management practices.
The challenge was to optimize the existing campaign as well as to create a few new campaigns to Increase the Sales. Initially the website looked shaky as the look and theme of the website did not suit the users we were called in. We convinced the client to change the website as well as creating a few new landing pages that will help us not only for our paid advertisement but also help in garnering the search engine benefits. Users read through the available information online and a few goes into the zest of it. Therefore, it made really difficult for a marketer like us to promote those services which have a deteriorating market. Zenbrisa hired us to overhaul their campaign and made paid advertising work as a consistent channel. We took up this challenge in a fury and having been delivered we can proudly announce the much success with available data, facts and figures.
Our strategy was based on using the Zenbrisa customer profile and users behavior to make smart decisions on where to spend their budget. By tapping into their customers behavior we could appear throughout the sign up cycle, from research (website visits and hitting the Sign form), to consideration (Contact us requests and inquiry forms) and acquisition (number of Sign ups and visitors to the website). Then we improved tracking and introduced AdWords goals so all website actions towards a sign up could be measured. This helped us identify successful search terms. Grouping these queries according to patient and user intent, we then portioned out the budget, according to the return each group gave, maintaining the budget. We also noticed sharp variances in engaged throughout the day, so implemented an ad schedule to spend only when users were actively searching for our services. e analyzed Zenbrisa analytics and Geo data to extract their key demographic audience in order for us to target the right audience with Google Adwords Lead Generation campaigns and Social Media Management. From the word GO. We began advertising three models, the Gay Masseur, Free Massage Exchange and Professional Massage Therapists to carefully shape audiences who met the key demographic, but also who worked in particular business with interests linked to.
- Visibility Increased 250%
- Social Conversion Rate 15%
- Sign Up Increased 500%
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