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Home > Internet Marketing & SEO > Social Media Optimization (SMM) for Education & Migration
Social Media Optimization (SMM) for Education & Migration
Social Media Optimization (SMO)
Education & eLearning

Client feedback

The Folks at Flexsin who handle our account are extremely responsive. They provided an excellent service and guidance to us at all levels. I must say, Flexsin is a remarkable agency I have ever had.

Keeny Lee Manager, Ausdreams

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Client Brief

Aussie Dream Migration & Education are the Australian immigration consultant. Offer one-stop services from document compilation to visa application submission and complicatedly follow through the whole process on their client behalf.

They handle all life-changing matters professionally and are also experienced in handling employer sponsored visas, business, family, skilled, student, partner, Tourist and Work Holiday, RRV Visa Applications and much more.

Project Challenges

� Increase number of Visitors/Leads On the Website

Without a feasible marketing strategy, business would eventually fail due to the absence of new customers. All efforts may be for nothing no matter the quality of services. Therefore, it was necessary to put time and effort into this mission, utilization of a sales funnel and generate leads on the website. So a challenge was to increase the number of visitors on the site.

� Conversion of Leads into Prospects, Prospects into Customers

As the client is Australian migration consultant, required more and more leads or visitors to the website and avail their paid services. We needed to create roadmap/strategies that led visitors to the website and convert them into prospects, then prospects into customers.

The Endeavor

Built On-Line Sales Funnel - Created Great Landing Page

In order to increase leads, or engage more and more visitors, who landed on the website either by chance or in need of services on the landing page. We designed an interactive form and call-to-Action (CTA) clicks. This was linked up with a hook-like offering a free online test in exchange for the visitors' name and email address.

On-going Competitive Analysis and SMM Strategies

The most value we added is through an on-going competitive analysis of Ausdreams�s and social media performance by making real-time changes to their SMM strategy to make sure they have the optimum ROI possible.

We understood that Ausdreams�s needed to leverage niche platforms for their business. Our SMO strategists built the strategy based on the exact needs and chose social media, a virtual platform for social engagement and interaction. We executed the social media plan to strengthen their brand and generate the required action from their prospects.

We designed a best SMM strategy using organic and paid campaign on social sites like Facebook and Google AdWord respectively all of which cater to a global audience.

Boost Visitors on the Website by Split Testing or A/B Testing

For the split testing, we designed and ran several campaigns; containing a variation of ads, on Facebook that targeted at specific groups of visitors, delivered a more tailored and personalized experience.


Ausdreams�s connected with a number of different audience groups during the campaign. As a result of this campaign, Ausdreams�s generate of leads and led visitors to the website and converted them into prospects, then prospects into customers within a month.

55K mentions on various social media, and 64K impressions on Twitter, around 78K reached on Facebook; more than 34K liked and followed; on Pinterest they got 15.5K likes and followed by users.

We dealt with each of these challenges; offer a clear and optimum solution that was implemented quickly, strengthening the business overall and increasing the ROI.

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