Portfolio/Case Studies

Flexsin had this opportunity to execute a Search Engine Optimization (SEO) project for Mr. Manjit Khera for his website Onlinemasonicregalia.co.uk - famous name for Masonic Regalia in UK. This project was executed with the best practices leading to the successful completion of the campaign to increase selling a unique range of Masonic Regalia, Books, Masonic Gifts, Jewellery and custom made products.

Site was hit by the various Google updates. Client has approved our recommendation, and has awarded this project for the development and Search Engine Optimization (SEO) as well. Client wanted to take each and every step to avoid future challenges and get the quick result and sales from the first month.

Website domain was very new and never visited by the search engine. Also, the product images were having watermark for the old website with the duplicate content.

There was no SEO plugin for website CMS (Magneto) and there were no option to manage on site SEO without source code changes. After to do all that we were required to update the Google and other search engines immediately to show the website presence.

We started with the development phase, the execution involved lot of changes like: URL structure, Navigation, heading, Content, Images in the site. The meta updating are required to add all landing pages as well as all the product pages on the query basis. We have worked rigorous work and updated the metas on the site within the month.

We have implemented the various URL changes to avoid the canonical issues. Created and added the social links for social engagement. Also, we have created the business profile in major search engine and various citation sites to get the Google attention and generate good leads.

• Visibility increase 70%
• Traffic Improvement 60%
• Increase in outbound lead 50%