Software Development CompanyDigital Transformation Services

Enabling An Online Bridalwear Shop To Improve Its Visibility

Service: Search Engine Optimization (SEO)
Verticals:
Skills: On-page, Off-Page, Keyword Research, Link Building, Social Media, Content Marketing, Articles, Guestbook, Press Release
Home > Internet Marketing & SEO > Enabling An Online Bridalwear Shop To Improve Its Visibility

The Results

  • 80% INCREASE IN VISIBILITY
  • 40% TRAFFIC IMPROVEMENT
  • 25% BOOST IN ONLINE LEADS
  • 25% INCREASE IN NEW USERS

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From the Client

The SEO team at Flexsin is very impressive. We actually hired it to give a small part of the SEO job, but because of their hard work, we got the team involved in several aspects of the project. Right from understanding my business challenges perfectly to doing on- and off-page optimization tasks, this team did not disappoint me in any way. I would recommend Flexsin's SEO experts at any time to any business owner. Yes, the team is that good!

Client Brief

A leading designer of custom wedding dresses, Jana Ana Bridal Couture brings a charming collection that has something for every bride. The client operates a growing bridal boutique in the US and brings dresses in a variety of styles, designs, and colors. Because of the fact that the client believes in offering world-class quality, it offers hand-crafted bridal gowns. Moreover, the gowns and dresses that the client tailors have won the approval of even the most demanding brides.

Project Challenges

The client wanted to leverage the world of online marketing and expand its customer base exponentially. To that end, the client was continually looking for a partner that could help it understand online marketing from end to end. To top it all off, the client was new to the world of online marketing. That meant it did not know much about how to improve reach and get leads online. Some of the key business challenges that the client faced were as follows.

  • 1. Improving its website visibility on leading search engines in the US region
  • 2. Expanding the customer base consistently online
  • 3. Boosting the number of leads that the client received via the internet

The Endeavor

We partnered with the client's business team to get an idea of the project requirements and set milestones on how and when we will achieve them. Our SEO team came up with a detailed plan on how to help the client's website come on the top SERPs of Google and other search engines. However, there were many challenges, to begin with. The foremost challenge was to overcome the competition.

The fact was that the client belonged to an incredibly competitive business landscape. That was the reason why we were so inclined to make sure that the client's long-term SEO commitments paid off well in the form of reach, leads, and ROI.

Since the world of online marketing was new for the client, we even educated its business team extensively about the multiple benefits that SEO brings to the table. To help the client get some instant leads, we helped it set up a meeting with our PPC team as well. This way, the client was able to run a successful PPC campaign that delivered instant wins.

Besides the PPC part, the client gave topmost priority to organic results, too. That is why we started off by analyzing the competition, doing comprehensive keyword research, and preparing content for the client. Not just that, but we even analyzed the website and suggested the client make some amendments that would have positive impacts on the site's visibility. Since the client did not have the technical know-how, it asked our WordPress developers to carry out the changes that would make the website SEO-friendly. As the client wanted to gain visibility in the US, we ensured to optimize its business's local listings too.

Once all that was done, we began executing multiple off- and on-page SEO activities and even ensured that every initiative had a measurable outcome. The result was phenomenal, to say the least. Within a predefined period, we increased the client's ranking on SERPs for competitive keywords. And, of course, we helped the client boost the number of leads it received online and improve its reach as well.

  • 80% INCREASE IN VISIBILITY
  • 40% TRAFFIC IMPROVEMENT
  • 25% BOOST IN ONLINE LEADS
  • 25% INCREASE IN NEW USERS
Keyword Before After
Wedding Dresses San Diego NA 11
White Mermaid Wedding Dresses NA 11
San Diego Bridal Boutique NA 12
Bridal Boutique San Diego NA 13
Summer Wedding Gowns NA 13
Bridal Shops San Diego NA 14
Wedding Shops San Diego NA 14
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