Digital Marketing & SEO Services For Australia's Leading Passive Fire Protection Company: Services portfolio

Client Overview

Flexsin had this opportunity to execute an organic search engine optimization project for Jessica Henderson, for her website Australianfirecontrol.com.au. Australian Fire Control is a licensed manufacturer and approved applicator for, Hinged & Sliding Fire Doors, Fire rated dampers, Access panels etc.

95% Visibility Increase
130% Traffic Improvement
80% Sales/Leads Increased
95% New Users Increased

Project Challenges

Australian Fire Control is Western Australiaï¿½s leading passive fire Protection Company, the main goal of the project is to increase traffic and leads. The project was to promote the website on 36 business-oriented keywords. When Australian Fire Control approaches us, they are not in top searches and they wanted to improve the visibility of their website on Google.

Here are the main challenges we have faced during campaign:
This was the new domain so it was challenge to get the website ranked quickly and generate leads.
The website was struggling initially for traffic and leads as the domain was new. We then analyzed this industry in detail with competitive research for that particular location and then tweaked the on-page a tittle and within a couple of weeks, we started seeing good improvement.
The website is in Wix so there was very limited scope to optimize the on-page SEO factors but we optimized the website for search engine keeping in mind the Wix difficulties and implemented important SEO values onto the website.
The website load time was very high and so the bounce rate was high and visitors were not staying for the long duration. We have optimized the code to improve the page load time of the website and minimized it as much as possible.
To target generic keywords and get ranked for Western Australia location.

Strategy & Solution

We have shown a good improvement on targeted keywords, the team has successfully improved the keyword rankings for competitive keywords on all the major search engines.

Since the website belongs to a competitive industry of passive fire protection, it was a challenge for us to beat reputed competitors in Western Australia. We first started with comprehensive website technical analysis and in between, we did a very detailed competitive analysis to know more about this industry in that particular region of a better idea. We did complete optimization including Front-end coding & tags enhancements (ON- Page Optimization) and then performed quality inbound linking channel creations to grow its organic performance. We are now moving onto next phase with new Goals and opportunities to improve website traffic and sales further. Here is the main deliverable:
Improvement in visits onto the website through search engines.
Increase in overall traffic for the website.
Improvement in SERP

The initial agreement was to promote 36 keywords for australianfirecontrol.com.au and we achieved first page rankings for 23 keywords which ultimately given a boost up to organic traffic and client is getting a good number of leads. Now the project has been moved to next phase with new goals to bring all keywords on the first page.

Business Outcomes

From executing detailed technical site audits to creating comprehensive content assets, we helped the client beat the tough online competition commonplace in Australiaâ€™s passive fire protection sector.

Keyword Few Main Keywords are Shown	Ranking Nov-2016
Australian Fire Doors	2
Fire Curtains Australia	3
Fire Rated Curtains	1
Fire rated doors Perth	1
Fire Control Products	2
Fire shutters Australia	1
Fire Rated Windows	5
Steel Fire Protection	4
Windowshield	5
Structural Steel Protection	4

Client's Speak

I love what you guys are doing, Great involvement and good progress

Jessica Henderson
Sales Manager - Australian Fire Control - Kelmscott, Australia

WANT TO START A PROJECT?

Let's collaborate and discover propositions that unlock business opportunities.

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