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Fire Control Products Manufacturer Website SEO
Search Engine Optimization (SEO)
Corporate and Business

Client feedback

I love what you guys are doing, Great involvement and good progress
Jessica Henderson Sales Manager AustralianFireControl, Kelmscott, Australia

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Client Brief

Flexsin had this opportunity to execute an organic search engine optimization project for Jessica Henderson, for her website Australianfirecontrol.com.au. Australian Fire Control is a licensed manufacturer and approved applicator for, Hinged & Sliding Fire Doors, Fire rated dampers, Access panels etc.

Project Challenges

Australian Fire Control is Western Australia�s leading passive fire Protection Company, the main goal of the project is to increase traffic and leads. The project was to promote the website on 36 business-oriented keywords. When Australian Fire Control approaches us, they are not in top searches and they wanted to improve the visibility of their website on Google.

Here are the main challenges we have faced during campaign:
This was the new domain so it was challenge to get the website ranked quickly and generate leads.
The website was struggling initially for traffic and leads as the domain was new. We then analyzed this industry in detail with competitive research for that particular location and then tweaked the on-page a tittle and within a couple of weeks, we started seeing good improvement.
The website is in Wix so there was very limited scope to optimize the on-page SEO factors but we optimized the website for search engine keeping in mind the Wix difficulties and implemented important SEO values onto the website.
The website load time was very high and so the bounce rate was high and visitors were not staying for the long duration. We have optimized the code to improve the page load time of the website and minimized it as much as possible.
To target generic keywords and get ranked for Western Australia location.

The Endeavor

We have shown a good improvement on targeted keywords, the team has successfully improved the keyword rankings for competitive keywords on all the major search engines.

Since the website belongs to a competitive industry of passive fire protection, it was a challenge for us to beat reputed competitors in Western Australia. We first started with comprehensive website technical analysis and in between, we did a very detailed competitive analysis to know more about this industry in that particular region of a better idea. We did complete optimization including Front-end coding & tags enhancements (ON- Page Optimization) and then performed quality inbound linking channel creations to grow its organic performance. We are now moving onto next phase with new Goals and opportunities to improve website traffic and sales further. Here is the main deliverable:
Improvement in visits onto the website through search engines.
Increase in overall traffic for the website.
Improvement in SERP

The initial agreement was to promote 36 keywords for australianfirecontrol.com.au and we achieved first page rankings for 23 keywords which ultimately given a boost up to organic traffic and client is getting a good number of leads. Now the project has been moved to next phase with new goals to bring all keywords on the first page.

  • Visibility Increase 95.00%
  • Traffic Improvement 130.00%
  • Sales/Leads Increased 80%
Keyword Before After
australian fire control 1 1
fire doors perth 52 1
fire rated doors perth 55 1
fire shutters australia 87 1
fire rated curtains 62 1
fire control products 40 2
australian fire doors 87 2
Fire Curtains australia 75 3
Smoke Rated Curtains 74 3
sliding fire rated doors 63 3
Fire control systems NA 4
Structural Steel Protection NA 4
Steel Fire Protection NA 4
Windowshield 38 5
fire rated windows NA 5
fire rated window NA 5
fire rated mortar NA 6
fire rated doors australia 85 6
fire rated glazing 78 7
fire doors australia 69 8
Fire Rated Batts NA 9
Fire Rated Shutters 91 10
fire rated glass NA 10

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