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Home > Internet Marketing & SEO > SEO Service for England′s Limousines Website
SEO Service for England′s Limousines Website
Service:
Search Engine Optimization (SEO)
Verticals:
Hospitality and Travel
Domain:
Travel and Vacation Rental

Client feedback

Good work done, Project halted from further work by customer- will hire again
Jeff Collins Marketing Manager at Englands Limos | England

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Client Brief

The brief from our Client was simple. Create and execute an online web optimization strategy which could enhance website’s organic search visibility on Google in UK.

This project was executed from scratch with thorough specific Travel Industry research and effective web optimization practices. We achieved project deliveries within projected time frame and agreed terms.

Project Challenges

Website was completely new and belongs to a very competitive industry. It was a serious challenge for us to beat reputed competitors. The overall website appearance was not enough convincing to convert users into leads as there were many glitches in design compatibility and user interface.

We first started with detailed and comprehensive website technical analysis and fetched all the loop holes in design flow structure. Also, we successfully forced Google to index the website through very first attempt. We created all SEO Recommendations to make website users and search engines friendly. We improved following things:

- Content Presentation with appropriate Keywords Density

- Informative Banners and Images

On the other side, we researched 30 high volume most searched industry specific keywords from tools like Google Keyword Planner and SEMrush. The search terms got high Click through Rate which caused increased organic audience traffic on the website.

We performed complete website optimization including Front end coding & tags enhancements (ON- Page Optimization) and inbound linking channel creations to grow its online organic search engine visibility results.

We also started local citation link building to build valuable links which helps to engage local visitors and enhance visibility in local search engines.

The Endeavor

With continuous strategic efforts on the website, we were able to improve website organic visibility in search results, gradual increase in Organic, Social, Referral and Direct traffic. We increased number of average sessions, New and Returning Visitors with less Bounce Rate.

- The overall targeting Keywords and Social visibility improved by approx. 85% in comparison.

- Traffic enhancements got up by 65% through various Referral and Direct Channels including organic and social search visibility.

- The leads ratio has improved more than 30% as compare to previously which acquired our goal.

We achieved desired goals in project time frame.
  • Visibility increase 85%
  • Traffic Improvement 65%
  • Increase in outbound lead 30%
Keyword Initial Rank Current Rank
Limo Hire Chorley NA 1
Pink Millenium Limo Hire Chorley NA 1
Award Ceremony Limo Hire NA 1
Classic Jaguar XJ Hire Preston Wigan NA 1
Football Match Day Limo Hire NA 1
Racing Event Limo Hire NA 1
Englands Minibus Service NA 1
Limousine Services England NA 1
Valentine's Night Limo Hire NA 2
Hire Minibus Chorley NA 3

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