Website SEO Optimization For Personal Injury & Wrongful Death Law Firm Based In Groton, CT

Verticals: Consulting
Service: Search Engine Optimization (SEO)
Home > Internet Marketing & SEO > Website SEO Optimization For Personal Injury & Wrongful Death Law Firm Based In Groton, CT
Client Overview

Flexsin assisted Mathew and Michael Dolan to increase the site's traffic and revenue on its website through its Search Engine Optimization (SEO) campaign. This premier law firm prides itself on providing its clients personalized legal assistance services that they will not find in other law firms in New Haven.

Mr. Mattew F. Dolan effectively handles the family law and criminal defense matters; his brother, Mr. Michael J Dolan, handles the personal injury, medical malpractice, and wrongful death cases.

Dolan & Dolan, LLC was looking for a digital marketing firm to enhance the law firm's level of exposure on search engines. The SEO campaign was carried out with white-hat SEO practices to create search engine traffic that could let the law firm get potential leads from the internet.

  • 170% Visibility Increase
  • 140% Traffic Improvement
  • 120% Sales / Leads Grown
  • 78 Keywords In Top 20
Project Challenges

There are different websites offering similar legal assistance services in New Haven. Our main challenge was to place the business-oriented keywords on the first page in major search engines. The business-specific keywords were highly competitive in nature when we first started working on the optimization campaign. Every page of the website had high keyword density that was reducing the organic traffic on the website.

The structure of the website was also not organized. Moreover, the site's content representation was poor. We only targeted one business-specific keyword per webpage to make sure that the keyword density is as per the guidelines set by the panda updates. Google puts a significant emphasis on backlinks when ranking a website in its searches. So we collected a large number of backlinks from many reliable resources.

Another challenge faced by our team was to place the website on Google local listing to get relevant traffic. Business-centric link building and Google local listing were carried out by using many SEO optimization tools and strategies. To improve the content presentation, we placed informative and unique content on the website in an organized manner. This move enhanced the web content's readability. Unique and informative categories were used on the website in order to improve the overall traffic on the website.

Strategy & Solution

We have enabled our client to improve the positions of the firm's website on different search engine results. The visibility was increased by 70% within four months of the SEO campaign. Organic traffic, organic revenues, and total keyword presence on the search engine results were carefully managed by our team.

The traffic increased by 40% after the completion of this campaign. Increase in the organic traffic meant that the client started getting more leads online. Through our sincere optimization efforts, we were able to increase the lead by 20%.

Business Outcomes
From maximizing the site visibility to optimizing it to the extent that it receives a regular flow of traffic, our SEO campaigns helped the client rank high on Google and other search engines consistently.
Keyword Few Main Keywords are Shown Ranking Apr-2017
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Client's Speak
Thanks, I'd look forward to work with you again. I have to say that you are real professionals and communication was smooth.
Matthew F. Dolan
Owner at Dolan Lawyers | Connecticut
Let's collaborate and discover propositions that unlock business opportunities.
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