An SEO Program Improves The Lead Value By 212% For A Prescription Card Company

Verticals: Healthcare & Life Science
Service: Search Engine Optimization (SEO)
Home > Internet Marketing & SEO > An SEO Program Improves The Lead Value By 212% For A Prescription Card Company
Client Overview
The client has built CharityRx, a platform driven by the conviction that healthcare accessibility is a basic human right. With the help of this platform, the client is making medication affordable once again. Moreover, the client is supporting different charity organizations to get their every prescription filed at an incredible pace. The client's vision is to build a platform that could help simplify access to healthcare, turning it back from being a privilege to a right. This platform includes doling out free discount cards that can help Americans save nearly 80 percent on their prescriptions. The client has tied up with several charities with a firm mission to make medicines accessible and affordable to everyone in the US.

  • 66% Increased Visibility Value
  • 172% Improved Traffic
  • 212% Increased Online Leads
  • 400% Raised Domain Authority
Project Challenges
To make healthcare accessible to all, the client planned on entering the digital world. However, the client did not know much about using legal SEO services. This resulted in a website that slipped into a state of neglect for a long period. Needless to say, a non-optimized website did not do any good to the visibility and traffic of the brand. Here are some of the key challenges that the client was facing before the start of the engagement.

  • The client wanted to improve keywords rankings for competitive keywords and key phrases
  • Its website was struggling to attract quality traffic that should have the intent to learn about the drug card and buy it
  • The client was hoping to maximize its ROI from its SEO initiatives within a short space of time
Strategy & Solution
As a major SEO service provider with capabilities in helping legal firms shine on Google and other leading search engines, we were the obvious choice for the client. Initially, our SEO specialists discussed the key project requirements with the client. The key requirement of the project was to get the site ranked for all the suggested keywords.

Before the discussion took place, we analyzed the website from end to end. That way, our team was in a better position to give outcome-driven SEO recommendations to the client. Our initial analysis helped us discover that the site carried many under-optimized web pages. Our analysis helped us also understand that the site did not have quality backlinks. And that was the key reason why it was suffering from low rankings. Our road map for improving the site ranking included optimizing SEO web pages. Apart from that, we followed SEO best practices to get high-quality backlinks. The presence of quality backlinks improved the site's credibility in the eyes of Google and other search engines.

Apart from doing diverse link-building activities, we even spearheaded multiple content marketing initiatives. These initiatives comprised writing high-quality content assets, including PRs, articles, and blogs. Our team of content writers crafted informative and promotional assets regularly. That way, we ensured the website was receiving a regular flow of quality content, which was lacking earlier. Moreover, posting ROI–driven content regularly helped us uncover game-changing link-building opportunities from scratch.

Business Outcomes
The engagement helped the client reverse the trend of getting low rankings on Google. Our SEO experts re-optimized the site and implemented link-building strategies to help the client witness improvements in the quality of its search traffic.

Keyword Few Main Keywords are Shown Ranking Oct-2022
discount pharmacy cards online
good rxcard
Rx pharmacy discount card
amlodipine besylate discount card
Prescription discount websites
charity discount card
Pharmacy Rx card
Client's Speak
Investing in the SEO program of Flexsin was a good decision for my business. The outcomes of this decision included improved visibility on search engines, good traffic quality, and increased leads. Thanks, folks!
Andrew Taber
President, Co-Founder at CharityRx, Miami, Florida, United States
Let's collaborate and discover propositions that unlock business opportunities.
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