An SEO Program Improves The Lead Value By 212% For A Prescription Card Company

As a major SEO service provider with capabilities in helping legal firms shine on Google and other leading search engines, we were the obvious choice for the client. Initially, our SEO specialists discussed the key project requirements with the client. The key requirement of the project was to get the site ranked for all the suggested keywords.

Before the discussion took place, we analyzed the website from end to end. That way, our team was in a better position to give outcome-driven SEO recommendations to the client. Our initial analysis helped us discover that the site carried many under-optimized web pages. Our analysis helped us also understand that the site did not have quality backlinks. And that was the key reason why it was suffering from low rankings. Our road map for improving the site ranking included optimizing SEO web pages. Apart from that, we followed SEO best practices to get high-quality backlinks. The presence of quality backlinks improved the site's credibility in the eyes of Google and other search engines.

Apart from doing diverse link-building activities, we even spearheaded multiple content marketing initiatives. These initiatives comprised writing high-quality content assets, including PRs, articles, and blogs. Our team of content writers crafted informative and promotional assets regularly. That way, we ensured the website was receiving a regular flow of quality content, which was lacking earlier. Moreover, posting ROI–driven content regularly helped us uncover game-changing link-building opportunities from scratch.