Helped A French Hairdressing Brand Gain Traffic And Boost Visibility: Services portfolio

Client Overview

Since 2005, the client has offered organic hair-dressing services. The client also manages a hairdressing salon in Paris that enjoys heavy patronage. After all, it is one of the first plant-based salons in Paris. Passionate about plant-based hair colors, the client has launched many organic shampoos and hair care products that have gained recognition worldwide. Moreover, the client even trains many hairdressing professionals from around the world to learn the ropes. The client shares a strong commitment to ethical beauty. To that end, the client keeps pushing the envelope when it comes to introducing new-age organic hair coloring solutions.

70% INCREASED VISIBILITY VALUE BY
54% IMPROVED THE TRAFFIC BY
30% ONLINE LEADS INCREASED BY
35% NEW USERS INCREASED BY

Project Challenges

Although the client had a unique business model, it could not unlock the organic growth that it hoped to do. The client wanted its website to become a revenue-generating machine. However, it lacked the expertise to make the right decisions to do just that. To that end, the client found it incredibly challenging to remain competitive in the market. Here are some of the challenges that prompted the client to start an engagement with a dedicated SEO company.

Improve business growth through a steady stream of organic traffic
Enhance the online visibility of the website at speed
Rank high for even the most competitive keywords in the industry

Strategy & Solution

After many rounds of discussion, the client made our SEO team its strategic growth partner. Our team began analyzing the website and discovered that it was unoptimized. During our detailed analyses, we noticed that the multilingualism of the website caused many errors that prevented it from ranking on the first SERPs of leading search engines. Because of that reason, we gave multiple suggestions to the client for fixing the errors that came up because the website was multilingual.

That is why our SEO experts decided to carry out detailed off-page and on-page optimization activities. In this process, our team was able to set up the client for massive SEO success. Once we started doing consistent on-page and off-page activities, we helped the client's website achieve incredible improvements in terms of keyword rankings and online visibility.

We also made sure that the online content that represented the client's business also matched the user intent. That way, we optimized the client's website so that it is poised to attract more traffic and gain the visitor's trust as well. Eventually, this trust went a long way toward improving the conversion rate and getting repeat business.

Business Outcomes

From performing keyword analyses to implementing SEO campaigns and measuring their outcomes, our every endeavor has been aimed toward improving business outcomes: traffic growth, lead engagement, etc.

Keyword Few Main Keywords are Shown	Ranking Apr-2022
Buy Vegetal Hair Color Online	38
Organic Vegan Shampoos	55
Organic Shampoo for Thin Hair	13
Organic Shampoo for Dehydrated Hair	7
Plant Based Hair Color	82
Organic Shampoo for Dehydrated Hair	4
Vegetal Hair Dye	61

Client's Speak

Flexsin's SEO team has helped me build and strengthen my online presence organically. The team is responsive and keeps bouncing off new ideas to accelerate the pace of online growth for my business.

Gary Assoun
Head of Growth - Bio Coiff - Paris, France

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