US-Based Sports Business Maximized The ROI From Google PPC Campaigns

Verticals: Retail & eCommerce
Service: Pay Per Click Management (PPC)
Home > Pay Per Click Management (PPC) > US-Based Sports Business Maximized The ROI From Google PPC Campaigns
Client Overview
With an aim to transform local buying and selling, Udeo Globe has built a robust e-commerce mobile sales app. The app is published on App Store and Google Play and enjoys a wide customer base. Here is the key reason why this app has become popular: It allows sellers to upload a video description of their product and service. Moreover, approved sellers can make P2P transactions on this mobile app marketplace easily, securely, and quickly. Also, paying for any product or service is simple; the consumers will only have to link their credit cards or debit cards. Not just that, the client's app even offers the cash-on-delivery option to consumers. In short, the app is all set to revolutionize the way products or services are purchased and sold locally.
  • 10x Installs Increased
  • 40% Cost/Install Decreased
  • 50% Outreach Increased
  • 12% CTR Increased
Project Challenges
The client had a game-changing mobile app idea in mind. Besides, the client had even built the app from the ground up and got it published on leading app stores. However, the low number of app installs was discouraging the client and its business team. That is why the client wanted to improve the number of app downloads. For this reason, the client was keen on trying PPC campaigns. Nonetheless, the client lacked any expertise in setting up and executing paid campaigns. To that end, the client was looking to team up with a PPC management company. Here are some challenges that the client wanted to overcome by partnering with a PPC agency.

  • 1. Putting the app in front of its target audiences whenever they keyed in a keyword related to it
  • 2. Improving the number of app installs within a defined time frame
  • 3. Maximizing the ROI from that the app for the client
Strategy & Solution
The client approached our PPC agency owing to its deep expertise. Our PPC specialists have the capability to set up paid marketing campaigns on Google Ads and Bing Ads. For the client, however, we set up and ran campaigns on Google Ads only.

Before setting up the campaign, our PPC experts tailored the campaign according to the client's goals and industry. In this case, the key goal of the client was to improve the number of app installs. So, our team of PPC specialists set up the campaign keeping that goal in mind.

As a successful digital marketing company, we have years of experience and research-backed expertise in setting up PPC campaigns that boost leads, increase the frequency of phone calls, and send qualified website traffic. Owing to our experience and expertise, we built campaigns that proved to be beneficial for the client's business too. On top of that, we followed transparent pay-per-click management costing so that the client knew which part of the PPC project was costing how many dollars.

From setting up ad campaigns to writing ROI-driven ad copies and split-testing them, we performed all the tasks related to paid campaign management. That way, we ensured that our PPC campaign drove leads, improved conversions, and improved the business’ bottom line. Eventually, running the PPC campaign helped the client improve its number of app installs - and that was evident from our transparent ROI reporting too.

Business Outcomes
From increasing app installs to maximizing outreach, our Google Ads paid campaign achieved incredible results. Besides, we kept optimizing the ad copies and split-testing them to improve the ROI from the ad spend.

  • The number of app installs was 1,200
  • The quality score was improved by 14%
  • The number of impressions rose by 22%
  • The CPC value was minimized by 29%

Client's Speak
The PPC services that Flexsin offer are light years ahead of those offered by the competition. And the reason for this is simple: The account managers are courteous PPC specialists.
Fadi Akileh
Founder & CEO - UDEO Globe - Chicago, Illinois, United States
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