Google PPC Campaign Setup and Management Service for Snellville Based Family Dental Website

Verticals: Healthcare & Life Science

Service: Pay Per Click Management (PPC)

Home > Internet Marketing & SEO > Google PPC Campaign Setup and Management Service for Snellville Based Family Dental Website

Client Overview

Flexsin had this opportunity to execute a PPC advertising project for Jon Vickers, for his website thesnellvilledentist.com. Alpine Dental is an US based leading Family Dental clinic in Snellville GA. They Provides complete dental treatment in Snellville GA.

173 Conversion/Month
131 Phone Calls/Month
29% Conversion Rate
$8 Cost Per Acquisition

Project Challenges

The Website landing page was not developed on the basis of industry benchmark, bounce rate was also quite high. They also need two times more conversion from previous. It was challenging for us to get two times more conversion within time frame.

Pervious data when we have received Google AdWords Campaign.

- Total Enquiry May month: 24

- Phone calls: 19

- Conversion Rate: 1.40%

- CPA- US$979.70

The Strategy:

First of all, we have analyzed the website & gave suggestion to the client for some landing page modifications. We have prepared suggestion document & share with him to develop website landing page accordingly. We have done keywords researched to create Google AdWords Campaign. We targeted a lot of keywords which was relevant to business as well as added negative keywords to avoid invalid click. After keywords research, we setup a proper Google AdWords campaign and also used advanced feature of Google AdWords Like Call Only Ads, Use Remarketing list, Demographic Targeting

Strategy & Solution

Since the new website landing page design, we have been able to engage user on our services. We have also improved conversion from Google AdWords as well as successful to lower CPA. We have improved the conversion rate 3 times.

Business Outcomes

Our campaign focused on driving qualified leads to the website and maximizing the total number of monthly inquiries. During the course of the campaign, we reduced the CPA and improved the conversion rate.

The number of keywords ranked in the top 3 was 10
Conversions went up by 25%
Inbound calls were maximized by 18%
The cost per call went down by 22%

Client's Speak

Consistently high quality work. Highly recommended.

Jon Vickers
Founder at the snellville dentist | Snellville

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