Used PPC Best Practices To Boost App-Installs For A Recommendation App
The Results
- 45,000 CONVERSIONS PER MONTH
- 45% CONVERSION RATE
- $1.50 COST PER ACQUISITION
- 20% IMPRESSIONS INCREASED
From the Client

Client Brief
Project Challenges
- 1. Helping people know about the existence of an unprejudiced recommendation app
- 2. Maximizing the app installs at an incredible velocity
- 3. Improving user retention and attracting new users to the app
The Endeavor
We began with targeting audiences based on their buying intent. The client's business team and we fleshed out the persona of an ideal customer. And based on the knowledge about the right set of audiences, we were able to bid for the right keywords, display the best set of ads, and make sure the landing page was aligned with the ads in terms of context.
Once the audience targeting and keyword planning were done, we set up campaigns. Based on the performance of the campaigns, we started optimizing them further. Our team of PPC experts has always been big on the idea of optimization. That is why our team was able to make bids better and change the keywords for delivering the most optimal outcomes. We also used search terms in the campaign, and, eventually, the results got more specific and better.
Last but not least, we used Google UAC ads, an automated ad type, to maximize app installs. Because we optimized the PPC campaigns continually and followed PPC best practices, we improved the client's app installs on both Google Play and App Store cost-effectively.
- 45,000 CONVERSIONS PER MONTH
- 45% CONVERSION RATE
- $1.50 COST PER ACQUISITION
- 20% IMPRESSIONS INCREASED
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