Google PPC Enables An Australian Fashion Store To Grow Its Sales By 25%

Verticals: Retail & eCommerce
Service: Pay Per Click Management (PPC)
Home > Pay Per Click Management (PPC) > Google PPC Enables An Australian Fashion Store To Grow Its Sales By 25%
Client Overview
A trusted premium slow fashion brand whose foundation is cemented on friendship, the client bends style with sustainability and ethics. Prioritizing the future of Earth, the client offers a wide array of men's wardrobe staples. Every clothing product from the client is sustainable and makes the planet a better place to live. Owing to its unwavering dedication to making fashion more sustainable, the client's brand offers clothing items that have a luxuriously soft finish and are made from smart fabric. Moreover, the client has won the trust of its customers by offering products with free returns and shipping.
  • 55% Clicks Increased
  • 30% CPA Decreased
  • 25% Sales Increased
  • 10% Rise In Purchases
Project Challenges
The client wanted to improve its brand presence and sales. However, the client was not adept at online marketing. To get quick results, the client wanted to try paid online marketing. Unlike organic marketing or SEO marketing, PPC marketing requires the client to set aside a fixed amount of ad spend. Needless to say, the client wanted to optimize its ad spend. But without deep expertise in PPC ad management, the client could not improve the return from the ad spend. Here are some of the challenges that encouraged the client to partner with a PPC agency.

  • 1. Improving the ROI of its marketing budget
  • 2. Getting more qualified leads online
  • 3. Maximizing the brand presence through paid marketing
Strategy & Solution
After many rounds of discussions, the client teamed up with our PPC specialists. Our team has in-depth expertise and vast experience in handling several aspects of a PPC campaign, right from setting it up to optimizing it to help clients get better returns. Besides, we have deep expertise in managing a variety of online ad categories: display ads, search ads, video ads, and shopping ads. That is what we, as a PPC agency, did with this project as well.

Because the client was focused on search ads, we used our Google Ads know-how. After all, Google is the leader in helping businesses get the most out of their pay-per-click marketing efforts. From understanding what the competition was doing to doing keyword research and setting up different ad campaigns, we made sure that the client received better clicks, a good number of leads, and so much more.

Once the campaigns were set up and implemented, we monitored them regularly. One of the biggest aspects of our PPC ad management lies in monitoring a campaign and optimizing it further to help businesses get better results. In this case, too, we helped the client receive qualified leads, high traffic, and an increased number of clicks.

Business Outcomes
Since the client zeroed in on search ads, we put our Google Ads expertise to use. We started by setting up multiple PPC campaigns. That is how we helped the client increase the traffic and qualified leads.

  • The quality score was maximized by 9%
  • The CTR increased by 1,200
  • The number of monthly sales stood at 58
  • The CPC value went down by 21%

Client's Speak
Flexsin has been my go-to partner for online marketing. When I approached the PPC experts here, they did excellent ad campaign management that improved my ROI from a percentage point of view.
Imran Hossain
Co-Founder & Director - Sheep & Pelle - Australia
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