Social Media Marketing Services For A Canadian Clothing Brand To Improve Online Presence and Awareness

Verticals: Retail & eCommerce
Service: Pay Per Click Management (PPC)
Home > Pay Per Click Management (PPC) > Social Media Marketing Services For A Canadian Clothing Brand To Improve Online Presence and Awareness
Client Overview
Located in Canada, the client is a trusted clothing brand for women and kids. The client offers a range of clothing items, including beanies, maternity leggings, maternity jumpsuits, tuques, scrunches, and so much more. Besides, the client uses ecological materials to produce most of its clothing products. Owing to its unwavering commitment to offering world-class quality on time, the client has earned repeat business and grown by leaps and bounds. Moreover, the client has an easy return policy and simple exchange procedures that make it the best in business.
  • 5X Increase In No. Of Purchases
  • 35% Decrement In CPA
  • 25% Improvement In Traffic
  • 30% Decrease in BounceRate
Project Challenges
The client already had multiple campaigns running on Facebook and Instagram. But all of them could not produce any visible results that could move the needle in terms of ROI. Moreover, so many social media campaigns meant the client was throwing a lot of dollars with no returns whatsoever. That was the sole reason why the client was looking forward to bringing an expert social media marketing partner on board. Some of the key challenges that the client was facing from the get-go are written below.

  • The presence of multiple social media campaigns made management a big hassle
  • The cost of every purchase from social media channels was sky-high
  • The number of purchases coming from these channels was at an all-time low
Strategy & Solution
The client's search for a trusted social media partner came to an end with us. Our social media managers have years of experience and deep expertise in running paid campaigns on multiple channels, ranging from Facebook to LinkedIn and more. Once our team of social media experts was brought on board, the client laid out the number of paid campaigns it was already running.

We, along with the client, decided to optimize every campaign performance. Moreover, we even updated the client about different campaigns that were turning out to be money-guzzlers and required to be turned off immediately.

Over the course of the engagement, we decided that we would periodically tell the client about its different campaigns that required optimization or termination. That way, we successfully brought down the total cost and complexity of campaign management. Moreover, we ensured to design and publish engaging ad copies along with their banners on Facebook and Instagram. Thanks to the engaging content that smartly reflected the buying intent of the target audiences, we boosted the client's sales that came from social media.

Backed by our social media strategies, we analyzed different parameters of every campaign and tweaked the ones that required modifications. That way, we improved the performance of all the live social media campaigns within a pre-decided time frame.

Business Outcomes
With the paid social campaign going live, we helped reduce the cost of purchase from social channels, streamline paid social media campaign management, and increase the number of buys coming via Instagram and Facebook.

  • Views on video ads grew by 25%
  • Impressions increased by 45%
  • The reach was strengthened by 15%
  • Returns from paid ads improved by 12%

Client's Speak
We are happy with the outcome of the social media marketing initiatives that Flexsin spearheaded for us. The social media managers here are knowledgeable and know what they are doing. All the best!
Gontran Goutier
Montreal, Quebec, Canada
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