Software Development CompanyDigital Transformation Services

Leveraged PPC Best Practices To Improve The Conversion Of A Leading UK E-commerce Store

Service: Pay Per Click Management (PPC)
Verticals: Retail & eCommerce
Skills: Keyword Research, Ad Creation, Campaign Management, Campaign Set Up, Google Ads, Facebook Ads, Amazon Ads, Taboola
Home > Internet Marketing & SEO > Leveraged PPC Best Practices To Improve The Conversion Of A Leading UK E-commerce Store

The Results

  • 80 MONTHLY CONVERSIONS
  • 3% CONVERSION RATE
  • $25 COST PER ACQUISITION
  • 7X RETURN ON AD SPEND

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From the Client

Our engagement with Flexsin has been top-notch. Flexsin's PPC team has always been hands-on in communication, project management, etc. I can recommend this PPC team any day.
Manjit Khera

Client Brief

A leading online masonic regalia shop located in the UK, Online Masonic Regalia offers a wide array of freemasonry books, gifts, jewelry, and even bespoke regalia. Serving the freemasonry needs to a tee, every item that the client offers displays the brotherhood's outstanding mission. The client has got repeat business owing to the fact that it is a premier supplier of masonic regalia. Not just that, the client even prides itself on delivering world-class masonic regalia at competitive rates on time.

Project Challenges

The client wanted to get quality leads that would convert and improve the bottom line. To that end, the client wanted to give PPC a try. However, since the client was managing an e-commerce business, it did not have too much expertise in PPC. Moreover, unlike organic marketing, PPC involved investing hard-won dollars from the get-go. That is why the client did not want to invest in a DIY PPC approach. After all, having a DIY PPC approach can raze the entire paid marketing budget to the ground. Here are some of the project challenges that the client wanted to overcome with the help of an engagement.

  • 1. Improving the number of leads that the client received
  • 2. Enhancing the brand value of the client's business through paid marketing
  • 3. Cutting through the tough e-commerce competition

The Endeavor

As the client was already in SEO engagement with us, we were its obvious choice when it came to trying paid marketing. Our team has extensive experience in implementing PPC best practices for many clients, and that is why the client chose us after seeing our previous work. We have experience in managing paid marketing campaigns to help clients get good conversions, improved brand value, and incredible traffic.

Once our PPC specialists were brought on board, the client's business team kicked off a series of discussions. The outcome of these discussions built a full-fledged PPC advertising project. Since the client did not try PPC in the past, our paid marketing team kick-started the project from scratch.

By building new and well-targeted ad campaigns, we had the opportunity to deliver good conversions and high traffic to the client. Besides, our paid campaigns even resulted in enhancing the brand value. Moreover, we have left no opportunity to reoptimize the ad campaign running on Google Ads. To that end, we have even suggested the client build new landing page designs that could engage users and help skyrocket the conversion rate as well. The result? We have helped improve the conversion from Google Ads and lower the CPA successfully.

  • 80 MONTHLY CONVERSIONS
  • 3% CONVERSION RATE
  • $25 COST PER ACQUISITION
  • 7X RETURN ON AD SPEND
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