Enabling a US-based Online Electronics Outlet To Lift The Number Of Leads From Paid Marketing
The Results
- 250 MONTHLY CONVERSIONS
- 15% CONVERSION RATE
- 20% DECREASED CPA BY
- 15% DECREASED CPC BY
From the Client

Client Brief
Project Challenges
- 1. Handling the plummeting conversion rate fast
- 2. Bringing down the CPA value that was sky-rocketing
- 3. Improving the number of leads generated from the ad campaigns
The Endeavor
So, we started carrying out detailed keyword research and analyses. Moreover, we created engaging ads that gave solutions to the problems that the client's target audience faced day in and day out. We even set up new targeted ad campaigns. On the other hand, we regularly monitored search term reports to discover profitable keywords. From time to time, we carried out in-depth competitor analyses to understand what the competition was doing in terms of paid marketing.
We even managed bids and budgets and optimized the client's paid search campaigns aggressively. We even had special tools to track conversions continually. The result? We improved the CPA value and boosted the conversion rate for the client.
- 250 MONTHLY CONVERSIONS
- 15% CONVERSION RATE
- 20% DECREASED CPA BY
- 15% DECREASED CPC BY
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