After many detailed rounds of discussions with our team of PPC experts, the client got the confidence to restart its ad campaigns. When we started working on the client's Google Ads account, we saw that we had to deal with a bulk of keywords. After spending some time tinkering with the ad campaigns, we became certain that giving better conversions on a budget was a tough ask. But it was not impossible by any means.

So, we started carrying out detailed keyword research and analyses. Moreover, we created engaging ads that gave solutions to the problems that the client's target audience faced day in and day out. We even set up new targeted ad campaigns. On the other hand, we regularly monitored search term reports to discover profitable keywords. From time to time, we carried out in-depth competitor analyses to understand what the competition was doing in terms of paid marketing.

We even managed bids and budgets and optimized the client's paid search campaigns aggressively. We even had special tools to track conversions continually. The result? We improved the CPA value and boosted the conversion rate for the client.