Software Development CompanyDigital Transformation Services

Electronic Components Supplier Website PPC Management

Service: Pay Per Click Management (PPC)
Verticals: Retail & eCommerce
Skills: Keyword Research, Ad Creation, Campaign Management, Campaign Set Up, Google Ads
Home > Internet Marketing & SEO > Electronic Components Supplier Website PPC Management

The Results

  • 344.71% Visibility Increase
  • 457.55% Traffic Improvement
  • 98.27% Sales / Leads
  • 7 USD Cost Per Sale

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From the Client

Great working, result oriented. We’re delighted with the support and advice we received from Flexsin. Keep up guys.
Jose Luis Ramos Owner - Express-technology.com, NY, USA

Client Brief

Express Technology Group is the most reliable supplier of Electronic Components. Their unique market insight sets them apart from the competition. They have customized supply chain solutions to help your business run effectively.

With over 15 years of experience in the technology industry, you can rely on Express Technology Group to be your most reliable supplier of Electronic Components. Express Technology Group to provide you with Personalized Support and Exceptional Customer Service.

Project Challenges

At the time of initiation we had some major challenges and later we overcome them. They were
- Higher Competition
- Traffic on the website was very low
- Higher CPA and CPC
- Low CTR
- Lower conversions
- Lower ad positions

Majorly besides this the number of products sites which has only the part numbers and have to map each and every part number with the vendors which sells the same was the ral tough job as running the DSA in Google Adwords were picking the random part numbers which was relevant.

The Endeavor

At first, If we start with clicks and impressions then we see the number of clicks have been increased by 457.55% and impressions have increased by 344.71%. Which is the indicating that now we are reaching a large number of potential audience.

Second, if we see Avg Position and Avg CPC then data shows us decline in Avg CPC by 76.62% and increase in Avg Position by 59.60% which shows that now we are bidding much lesser amount for higher positions.

Finally, if we see the data related to conversions then we see the number of conversions have been increased by almost 7,600 and cost per conversion is reduced by 98.27%.

With full analysis on the website and structuring and making sure that the every vendors part number are unique and are having separate pages to be targeted, we have executed the PPC in google, Bing and other plateforms like Taboola to generate the best sales and ROI
  • 344.71% Visibility Increase
  • 457.55% Traffic Improvement
  • 98.27% Sales / Leads
  • 7 USD Cost Per Sale
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