PPC Campaign Optimization Service for An Australia Based Natural Charcoal Teeth Whitener Product

Verticals: Retail & eCommerce

Service: Pay Per Click Management (PPC)

Home > Internet Marketing & SEO > PPC Campaign Optimization Service for An Australia Based Natural Charcoal Teeth Whitener Product

Client Overview

The brief from the Client side was simple and clear. He wanted to two times more conversion from pervious & they also need low CPA.

This project was executed from scratch with thorough specific Teeth whitener Industry research and effective campaign optimization practices. We achieved project deliveries within projected time frame and agreed terms.

108 Conversion/Month
17% Conversion Rate
7.25 Cost Per Acquisition
150% Improvement in Conversions

Project Challenges

The Website landing page was not developed on the basis of industry benchmark, bounce rate also high. They also need two times more conversion from previous. It's challenge for us to get two times more conversion within time frame. Because Website landing page not proper optimized.

Pervious data when we have received Google AdWords Campaign.

Total Conversion on the month of July: 19

Conversion Rate: 3.44%

CPA: 69.82

Strategy & Solution

Since the new website landing page design, we have been able to engage user on our product. We have also improved conversion from Google AdWords as well as CPA become low. We have improved more than 5 time conversion from pervious as well as CPA becomes A$7.25. RLSA & Display Remarketing campaign generates awesome result with low CPA.

Business Outcomes

Our initiatives included setting up display remarketing campaigns and heavily optimizing the existing landing pages. Tweaking the landing pages resulted in lowering the bounce rate, which lowered the CPA too.

The sessions were increased by 36%
Keywords ranked in the top 3 were 12
The impression grew by 60%
The bounce rate went down by 45%

Client's Speak

They had professional approach since the start, we will have long relationship for sure. Appreciate the work done by Flexsin!

Sarah Dyson
Account Manager at Armed with War Paint | Australia

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