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Home > Internet Marketing & SEO > Fire Stopping Products Manufacturer Website SEO
Fire Stopping Products Manufacturer Website SEO
Search Engine Optimization (SEO)
ManufacturingCorporate and Professionals
Corporate and Business

Client feedback

I love what you guys are doing, Great involvement and good progress
Jessica Henderson State Manager ProFire WA, Kelmscott, Australia

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Client Brief

Flexsin had this opportunity to execute an organic search engine optimization project for Jessica Henderson, for her website profirewa.com.au. ProFire WA is the WA Trade Partner of Trafalgar offering Fire stopping products, Fire rated doors, Fire rated dampers, Access panels etc. The main goal of the campaign is to create a strong online identity using their new branding, improving rankings, sales and traffic from the website.

Project Challenges

ProFireWA offers fire stopping and related products in Western Australia, and main goal of the project is to increase traffic and sales.

We started the SEO campaign with following challenges-
Website is in Wix so there was very limited scope to optimize the on-page SEO factors but we optimized the website for search engine keeping in mind the WIx complexities and implemented important SEO values onto the website.
URL pattern was not search engine friendly and it was complex to change the URL structure. We changed the URLs to make them SEO friendly that certainly helped to reach on top positions.
The website load time was very high and so the bounce rate was high and visitors were not staying for long duration. We have optimized the code to improve the page load time of the website and minimized it as much as possible.

The Endeavor

We performed detailed analysis of the website and taken care of all points to fix that can help to get the website in top searches. We did collected good backlinks from different resources to improve the link popularity which certainly helped to improve website positions and rank well on search engine. We are now moving in next phase with new Goals and opportunities to improve website traffic and sales further.
Initial agreement was to promote 20 keywords for Profirewa and we achieved first page rankings for 13 keywords which ultimately given boost up to organic traffic and client is getting good number of leads.
  • Visibility Increase 100.00%
  • Traffic Improvement 119.98%
  • Sales / Leads Value Increase 100%
Keyword Before After
Passive Fire Protection WA NA 1
FR Wraps Product NA 1
Fyrechoke Cast-in Fire Collars NA 1
Fire stopping rated products wa NA 1
one piece fire rated collars NA 2
Fire stopping rated products wa NA 2
Fire Rated Batts wa NA 2
Fire rated dampers wa NA 2
micro conduit fire rated collars NA 3
Fire Rated Board wa NA 4
steel protection wa NA 5
Fire Rated Mortar NA 9
Fire rated doors WA NA 9

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