A WordPress-Powered Real Estate Platform With IDX Integration Improved Outcomes For Property Buyers And Sellers/Renters

Expertise: Custom Web Development
Verticals: Real Estate
Technologies: Apache/LinuxMysql
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Client Overview
Located in Canada, the client wanted to streamline the processes of property listing, buying, selling, and renting. Being part of a growing online real estate marketplace, the client operates one of the trusted property listing websites in the country. We helped the client create a robust real estate marketplace online using WordPress. Our WordPress developers integrated IDX or Internet Data Exchange plugin into the website and augmented its listing capabilities. Once deployed, the client's end-consumers - property buyers and sellers/renters - streamlined interactions and improved outcomes.
Business Needs
The client wanted an application wherein property buyers and sellers could seamlessly connect on a single platform. They wanted it to be a platform with resources for the sellers to sell their property and the best price, and for the buyers to get the best property in their desired location. The application would provide valuation and marketing service to the sellers to let them enter their property in the market with best price based on the research of local real estate trends. The client had specific requirements for the below:

  • Listing of property by area and type
  • Search by property type
  • Flawless navigation
  • IDX listing
  • Floor plans
  • Aesthetic quality
Strategy & Solution
Our developers worked on the project keeping usability and navigation features in mind so that users can easily list or find property of their choice in Canada. The application needed to have professional photograph of the property and the user should be able to get more details about the same including amenities, map and directions.

We worked to improve the user experience and enrich the application with the content that was easy to market so that there could be higher user interest in the properties listed for buying and selling.

Front-end An elegant interface was provided to the application wherein properties could be clearly displayed in clear and attractive way. We ensured that the user would find the needed information easily no matter where they were in the application. Our front-end features:

  • Front-end listing submission
  • Track activity and analytics
  • Mobile friendly
  • Interactivity and functionality

Backend Since the application has to cater to a large amount of data about high value properties, we ensured that the integrity of data was maintained so that there was no misinformation. We also worked for secure login for the sellers and buyers wherein they can view the property from their personalized dashboard, and stay updated about the status of their property. Backend provided below features to the client:

  • Hosting environment for database administration
  • Accessibility and security compliance
  • Frameworks for specific needs
  • Optimized applications for speed and efficiency

Development Process Our developers worked to provide features compatible as per the desired frameworks and technologies. The website has very elegant UI. Our design team put their best efforts to carve a unique design which was in line with the client's expectations. The website has fully fledged functional Admin Panel through which admin can edit/delete the content as per the requirement. The application was provided responsive designing for ease of use by the users. We worked on the below in our development process:

  • Protected directories with SQL queries
  • Localization and advance search
  • Integration of payment gateway
  • MLS/IDX listings integration

We ensured that the final product was highly competitive quality wise and that it had all the features and functionalities that the client needed in their application
Business Outcomes
The entire process to develop the application went in a flawless manner. We worked to address the pain points, the only challenge we faced with the IDX integration where we had trouble was to make the listing page that should match with our custom template.

However we went through the plugin installation instructions carefully and got success to implement the functionality in proper manner. The end result was that we were able to provide the client functionalities and features that they needed the most, including the below ones:

  • Platform for buyers, sellers and agents to setup account and maintain a public profile
  • Filtering properties based on location, price and size
  • Robust report generation about buyer's preferences, demographics and trend analysis
  • Customized CMS for easy maintenance of backend and update of content
  • Personal administration space to manage account and property details
  • Technically superb and responsive at all stages for utmost user friendly features
Client's Speak
Good Work
Steve Nguyen
Victoria, Canada
Let's collaborate and discover propositions that unlock business opportunities.
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