Executive - Paid Media

Job Description:

Flexsin is hiring a Paid Media Expert to join our dynamic team and build a rewarding career. The ideal candidate should have 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.

Responsibilities:

• Plan and execute paid media campaigns across Google Ads and Meta Ads.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Create and manage Search, Display, Performance Max, YouTube, Facebook, and Instagram campaigns.
• Monitor campaign performance, budgets, conversions, and return on ad spend.
• Optimize bids, budgets, keywords, audiences, ad placements, and creatives.
• Track campaign performance using Google Analytics, Google Tag Manager, conversion tracking, and platform insights.
• Conduct A/B testing of ad copies, landing pages, creatives, audiences, and bidding strategies.
• Prepare regular campaign reports with actionable insights and recommendations.
• Identify trends and opportunities to improve lead quality, conversion rates, and campaign efficiency.
• Stay updated on changes in advertising platforms, algorithms, targeting options, and paid media trends.

Requirements:

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 2–3 years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of paid search, paid social, keyword research, audience targeting, and conversion optimization.
• Experience with Google Ads Manager, Meta Ads Manager, Google Analytics, and Google Tag Manager.
• Knowledge of campaign tracking, UTM parameters, conversion tracking, and performance reporting.
• Ability to analyze campaign data and make informed optimization decisions.
• Strong written and verbal communication skills.
• Experience in client communication to understand their marketing goals, campaign requirements, and business objectives.
• Ability to work independently as well as collaboratively in a fast-paced environment.