Marketing has undergone a sea change over the past few years. The advancements in technology and the advent of new and mind-boggling softwares have really turned the ways and methodologies of marketing upside down. First it was the ERP-CRM softwares that changed the landscape of the world of marketing. Tools and various technologies that were made available to the marketing guys literally transformed the manner in which the customers were enticed, retained as well as made a lot more loyal than they could have been before. The new Vtiger CRM software has taken the idea of customer relationship to astonishingly new levels. With its core team sitting in the IT capital of India-Bangalore, the Vtiger CRM is now capturing the marketing world with the speed of lightening.

An Open source CRM application software, it has taken the world of sales and marketing by the scruff of the neck. Believed to be forked from the SugarCRM and sales force CRM, it has features like reporting, customer portal, and an outlook plug-in in its free edition. All the other CRM softwares offer these products only on their paid services. The Vtiger open source CRM application is built on the LAMP stack with codes that are taken from the other open sources like sugar CRM and sales force CRM.

The latest version of the Vtiger CRM is the version 5.1.0, and it includes features like:
a) Sales automation
b) Analysis and Reporting
c) Marketing automation
d) Customer service as well as support functions that includes a customer self service portal

Some of the user interaction features include:
a) RSS feed subscription
b) Tag cloud functionality
c) Support of the Asterix PBX phone system
d) Tag cloud functionality
e) PDF documentation via the TCPDF library

Cloud computing as well as the SAAS technology has made the downloading of this software all the more easy and tractable. Beyond doubt this Vtiger CRM development is going to change the way marketing and sales had been done till now.

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