{"id":1357,"date":"2016-02-26T06:03:08","date_gmt":"2016-02-26T12:03:08","guid":{"rendered":"http:\/\/www.flexsin.com\/blog\/?p=1357"},"modified":"2026-01-05T18:52:26","modified_gmt":"2026-01-05T13:22:26","slug":"the-right-side-google-adwords-ads-are-a-thing-of-the-past","status":"publish","type":"post","link":"https:\/\/www.flexsin.com\/blog\/the-right-side-google-adwords-ads-are-a-thing-of-the-past\/","title":{"rendered":"The Right Side Google Adwords Ads Are a Thing of the Past"},"content":{"rendered":"<p><a href=\"http:\/\/www.flexsin.com\/blog\/wp-content\/uploads\/2016\/02\/PPC-Management.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1358\" title=\"Pay Per Click Management\" src=\"https:\/\/www.flexsin.com\/blog\/wp-content\/uploads\/2016\/02\/PPC-Management.jpg\" alt=\"PPC campaign\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/www.flexsin.com\/blog\/wp-content\/uploads\/2016\/02\/PPC-Management.jpg 1600w, https:\/\/www.flexsin.com\/blog\/wp-content\/uploads\/2016\/02\/PPC-Management-300x200.jpg 300w, https:\/\/www.flexsin.com\/blog\/wp-content\/uploads\/2016\/02\/PPC-Management-1024x682.jpg 1024w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>A test\u2014\u201cfour AdWords ads\u201d\u2014that began in 2006 was intensified in the late 2015. Now, Google has rolled out its \u201cfour AdWords ads\u201d update for all the desktop queries. As per this update, Google won\u2019t show right-hand side ads anymore.<\/p>\n<p><strong>What does this update mean?<\/strong><\/p>\n<p>The changes that\u2019ll be carried out with this update are mentioned below.<\/p>\n<ul>\n<li>The ads that used to appear on the right hand of the search engine will be put on the top\/bottom of the page.<\/li>\n<li>The company may display an additional ad, but that must have a \u201chighly commercial query.\u201d This particular part of the update will be more relevant to searchers and will also support an advertiser to perform better.<\/li>\n<\/ul>\n<p>Some Search Engine Land readers\u2014particularly those who\u2019re residing outside the United States\u2014confirmed (in the end of 2015) that they\u2019re seeing top-only ads more frequently, now.<\/p>\n<p><strong>Even Google confirmed this update with some the exceptions<\/strong><\/p>\n<p>A Google\u2019s spokesperson confirmed on Search Engine Land that this change is in effect worldwide. However, the spokesperson hinted at the two exceptions that\u2019ll come with this update\u2014here they are.<\/p>\n<ul>\n<li>Product Listing Ad boxes will be visible on the right hand of the <a href=\"https:\/\/www.flexsin.com\/seo-marketing-promotion\/search-engine-reputation-management\/\">Search Engine Result Page (SERP)<\/a>.<\/li>\n<li>Ads will be found within the knowledge panel as well.<\/li>\n<\/ul>\n<p><strong>The effects of this update<\/strong><\/p>\n<p>The results of this specific update are hard to foresee. However, initially, this update may imply that more room (and priority) will be given to organic search engine rankings. This may even mean that with this update, Google will emphasize on local search results. And if that\u2019s the case, it\u2019ll be glad tidings for the local and small businesses.<\/p>\n<p>For PPC, this update has undoubtedly made the competition tougher. That\u2019s because, now, every PPC campaign will focus on capturing the \u201cabove the fold\u201d space of the SERP. So, simply put, that means if you\u2019re running a <a href=\"https:\/\/www.flexsin.com\/seo-marketing-promotion\/pay-per-click\/\">PPC campaign<\/a>, you\u2019ll have to be a bit more aggressive while placing your bids.<\/p>\n<p>So if you\u2019re a digital marketer, you\u2019ve to be in the know as far as this update goes. (And for that, you\u2019ll have to keep checking this space.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A test\u2014\u201cfour AdWords ads\u201d\u2014that began in 2006 was intensified in the late 2015. Now, Google has rolled out its \u201cfour AdWords ads\u201d update for all the desktop queries. As per this update, Google won\u2019t show right-hand side ads anymore. What does this update mean? The changes that\u2019ll be carried out with this update are mentioned [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[],"services":[],"class_list":["post-1357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","industry-technology","technology-cloud"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/posts\/1357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/comments?post=1357"}],"version-history":[{"count":11,"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/posts\/1357\/revisions"}],"predecessor-version":[{"id":20897,"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/posts\/1357\/revisions\/20897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/media\/1362"}],"wp:attachment":[{"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/media?parent=1357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/categories?post=1357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/tags?post=1357"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/www.flexsin.com\/blog\/wp-json\/wp\/v2\/services?post=1357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}