Many marketing execs completely fail to gauge how abysmal online reputation management mistakes can ruin not only a company’s sales but also its brand identity....

Brands, celebrities, and businesses (regardless of their sizes) require ace brand management strategies. These strategies are designed for both the physical world and the virtual...

American business magnate, investor, and philanthropist Warren Buffet correctly express, “It takes 20 years to build a reputation and five minutes to ruin it. If...

Reputation is one of the most precious of things in the world that a company earns and then spends its entire energy in managing it....