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Integrating User Interface (UI) and User Experience (UX) is the key to unlocking the immense potential that an ecommerce website has; a potential that will make the portal yield higher ROIs. If the concepts of UI and UX are implemented on an ecommerce site, it will become responsive and immersive and will attract more and more visitors.
Many of the leading ecommerce web-designing ideas revolve around the cutting-edge UX and UI features, and that is where many leading webmasters like to experiment. Keeping the importance of the principles of UX and UI in mind, here are some pointers to elucidate the reasons why every ecommerce portal designer needs to pay adequate attention to these designing concepts.
Creative, transformative ideas
Often, it has been seen that a poor ecommerce web solution is highlighted by a gory color scheme. Such a scheme can easily spoil even the most exquisitely crafted website content. Which is why, the designers and the site owners should strategize about incorporating UX and UI designs because this move will:
Simpler, quicker navigation
For any ecommerce website, the navigation must be simpler and quicker. Here, the UX and the UI principles (within an ecommerce site) come into play. It goes without saying that the design should be easy on the eyes; however, apart from being appealing, the design will defeat its purpose of existence if it isn’t navigated quickly and easily. (This is particularly significant for an ecommerce site because here the appearance and the navigation can make or break the visitor’s mind-set about buying.) So simpler, quicker navigation of an ecommerce site:
Exquisitely designed flash and animation
Every ecommerce web design services provider emphasizes on the importance of well-designed animation on a site. On an ecommerce site, an animated face carrying an affable smile will undoubtedly seep a sense of goodness and positivity within the mind of a visitor. For this reason, it is apt to integrate the UI and the UX principles while an e-commerce website development is afoot. By combining these concepts, an e-shopping site or portal will be able to:
Empowered visitors become happy customers
It has been observed that many ecommerce sites throw their products at shoppers. Now, if an ecommerce website is created to displays such behaviors, the shoppers will rightfully feel that hard-selling is at work. And every time there is an instance of hard-selling, the customers or prospects are liable to get cheesed off. For this reason, it is necessary for empowering the customers to make their own choices. And this sense of empowerment can be gifted to every visitor of the site by integrating the UX and UI designs. By combining these two design philosophies, any ecommerce site can:
The alluring text
A picture is worth a thousand words, but any ecommerce website will still require words. When the site is carrying words, the UX and the UI principles must be kept in mind to:
The social design
Social media has conquered every part of the virtual world today. And an ecommerce portal is the one where this phenomenon’s tremendous impact can be gauged easily and quickly. Every ecommerce site needs to have a distinct, adequate social flavor in it. Again, this can be achieved whenever the ecommerce web solutions designers keep the UX and UI design principles in mind. With the correct amount of social in it, an ecommerce site will:
Special offers and discounts become more special
Whether it is Christmas or Black Friday, the ecommerce website must carry a holiday theme—something that is much more enjoyable to look at. Alas, many of the ecommerce portals, except the ones that are leading the way, still sport a plain old design. Now, that will surely discourage many visitors, prospects, and buyers to shop from such an ecommerce portal. Which is why, it becomes essential to create special UI and UX designs that can further develop:
All in all, the ecommerce site should appear eye catchy and should have a design that will carry a theme of the festivities and other happenings. Also, as a designer, one must ensure that the theme present on the e-shopping site must integrate the UX and the UI concepts in such a way that its SEO, too, gets boosted. So for building an outstanding ecommerce portal, it is necessary that the business must hire a reliable ecommerce web development that can stand behind the site, which can generate revenue quickly.