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Custom web development: A sure shot business strategy for online presence
admin 28 Nov 2013

A website is a like a mirror that reflects the real picture of a business with lots of visual content in the form of texts, images, animation and videos. A highly optimized and content-rich website makes a positive impression on the mind of targeted audience when they surf Internet for having information of their choice and interest. Every month millions of websites are created and loaded on the Internet. Only a few of them get succeed in keeping themselves alive whereas a large number of websites create a poor impression on the readers. Have you ever imagined why it happens? It is nothing but a custom web development service that can make a website interactive, communicative and Internet-friendly. Interestingly, no company or business group can ensure a perfect online presence without an accomplished website.

In today’s competitive world, custom web development works as a sure shot business strategy for ensuring effective online presence. A web development service is a set of activities for the development of web sites or web applications for World Wide Web using a process of designing, creating, developing and optimization of web site. Common web development services consist of:

- Website design,
- Website development,
- Website maintenance,
- E-commerce website development,
- Custom web application development,
- Shopping cart development,
- Content management services,
- Payment gateway integration into the web application, and
- Search engine optimization services

How to increase volume of traffic to your website?

Web site design and its content decide whether the website will be able to increase the volume of online traffic or not. Both the factors decide the popularity and likability of the same site. So, web development services providers do their best to design web pages in accordance to changing business needs, targeted audience’s taste and interests, modern technologies and marketing trends. To do so, web development companies put their focus on custom web development and do a lot of activities. These include.

- A good company always explains what you actually want to show the world on your site. It mentions what a business stands for, what are the products or services sold by the company and how these are beneficial for the audience.
- Then, web developers create browser-friendly and easy to navigate site designs. It is noted that all websites should eliminate complicated site designs to give their audience a good visiting experience.
- Then, an easy and fast to load website is built using flash images to attract search engine crawlers. Although flash images are not easily read by bots, yet these images can add more attraction to your website.
- Using important keywords for websites always plays a vital role in making websites Internet friendly. Custom web development services use the most searched keywords to bring your website come in the top ten pages in the search engine ranking.
- Then, it is meta tags for each web page that keep your web pages distinct from one another. Every new web page is known as a group of new, page specific keywords.
- Decreasing the use of frames in websites is also another way to increase the website traffic. Use of less frames ensure redevelopment of each web page after a regular interval.
Ultimately, to make your website 100% effective for online presence, you need to have services of established and well known web development companies that render custom and integrated web development solutions. In India, there are several such companies that help businesses of all types and sizes get exact, high quality, affordable and user-friendly web solutions matching business needs.

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