A high school student was very much restless about what he would do once his final exams would be over. Well, life is beautiful and there are so many things to be seen and so many places to be visited. But that is not what he really wanted to do in this once in a lifetime opportunity. He wanted to know himself before setting out in the world to know or rather explore the other places no matter how much enticing they may be. An idea germinated. He was a voracious reader and zealously wanted to read all of the best books, literature or anything that had played a major role in the evolution of human beings. But he did not want to stop at that. He wanted to share what he had read with the rest of the world or at least with the people around him, all the good things that he had read and the secrets that those books had revealed to him. But the big question was how to do it? How to get the people of his age group as well as older than him interested in the mysteries of the existence.

But, first things should come first. He collected the books that he wanted and was sure would reveal the secrets of existence with him. He spent hours; days and weeks engrossed in them and then finally the moment came when he found himself transformed into an enlightened man. All he wanted to know, the answers he was seeking, and the divine secrets that he had wanted to be showered on him had happened. But then that is where it all stopped. That is where he stopped. No more was there the desire to further spread the revelations. No more was there the desire to be a messiah for the people of his own age and even older than him. Why?

Why he stopped midway? Why the urge to spread the word about the enigma that had thrown open its doors to him had subsided.

Well because that is precisely what had to happen. That is precisely what the unknown has in store for us. And that is precisely what is bound to happen to everybody no matter what he is seeking and no matter where he is from and no matter who he wants to teach. The same principle is applicable on the enigmatic but alluring, driven by logic but entropically swelling, trying to be inclusive yet excluding the essentials, world of internet.

The story that I have narrated above is the story of the man on the street. It’s the story of the man in the highest strata of society, it’s the story of the man who is struggling and is somewhere in between. All of them are searching, but not all of them know what they would get. Even if they get that they still won’t now what they would do with it. That is how I define searches that are done in the world of the internet, particularly through search engines. People begin from somewhere and end up somewhere else. The search is made all the more difficult when the keywords that are used and the websites that appear do not match. The faster we learn this eternal truth the better it would be for all of us. All of us, who are charging or rather, getting seduced, into the world of internet. If a man does not know where he would land up in the search engines, then it is imperative that the internet marketer do the job for him. The analogy has now become clearer. The existence will reveal what it wants you to see, and the keywords typed in the search engines would take the visitor to only that place which they are meant to show and what needs to be

shown. This is where the power of keywords lay. Magnetism is the word that I would like to use. So it’s a choice between keyword richness and richness in keywords. And that would make all the difference.

The whole game of internet marketing is about the selection of keywords that an SEO should use in order to get the maximum traffic to his website. It has really become a maddening race to get hold of the right combination of words and phrases that can bring the largest possible number of people to their website. It does not matter whether it is the organic search that you are targeting for or the Google Ad words campaign that you are aiming at. The whole game in internet marketing is that of getting to know the psyche of the people who would be going to and fro among the various search engines in order to reach their desired destination.

Keeping in mind the aforementioned line of thought, in my opinion there are certain factors that every internet marketer should keep in mind. These factors are:

1)    The primary keyword should not be the only keyword that should be targeted
2)     The ordinary man is not at all aware of the technicalities that the search engines use
3)    The common man in many cases might not even be knowing how to go about searching for the product or services that he needs
4)    On many occasions he might be using some vague or sometimes even meaningless keywords.
5)    Laying greater emphasis on the long tailed keywords can rope in traffic that could be valuable and have a better conversion rate

One thing that in my opinion really stands out is that rather than imagining or visualizing the keywords that the user might be typing while searching the net it would be wiser to actually get to know the words and phrases that the visitor actually types. Every seeker on the net has a unique bent of mind and taste. But for an internet marketer he is a mere statistic-a number. This is precisely what differentiates a successful internet marketer from the one who is on the margin. A successful internet marketer would see the target audience as a human being with a mind and a heart and then go on to glorify him as a number.

So the choice is yours, either you go for a number or a glorified individual. “And that would make all the difference”.

Google URL shortener at goo.gl is service that facilitates to shorten the longer URLs of hundred characters and renovate them into roughly 20 characters. Likewise, the appreciably reduced URLs have been become more convenient and manageable links for the users. Now, the shorten URLs are easy to share, tweet, or e-mail to your friends.

The underneath objectives of shortening the characters of the URLs are to provide the security, speed, and stability. These objectives ensures that your services are optimum and on time. In addition, it also protects from external threats of misuse of your web pages.

These days, lots of people share their web links and it is already well proven by the growing popularity of Twitter. This feature is more commonly known as micro-blogging services. Google URL shortener by squeezing the URLs helps greatly to the users and provides them additional space to say more to their friends.

However, the advantages of making Google’s global infrastructure of the URLs shortener are:

• It helps people to make their links more manageable: Many of the links are long and difficult to manage. For the benefit of Search Engine Optimization (SEO), the URLs of these links knowingly made longer. Actually, SEO helps in increasing the page ranking of website in the Google. Of course, the URLs help to find the targeted content, but they are not only very long but also difficult to share on social media services including Twitter and Facebook. But custom URL shortener squeezes the links and makes it manageable. By doing this, it also permits users to use keywords to illustrate the link.

• It can be changed into social media services: This is one of the most important features that URL shorteners can easily gather, manage, and share the data on Twitter and other websites. Ultimately, it helps in creating social media services that show the popular links, rank, and domains. Hence, URL shortener is a catalyst that provides as cumulative information.

• It is helpful for users: It helps users by providing them useful features i.e. interface for sharing by social media. Here, users have the option that they can follow the links; these links help them to get the web pages. The purpose of this is to improve the browsing experience of the users and make them easily available.

• It encourages the sharing and space management services: URL shortener helps the users to manage more links as well as content in less space. Hence, it is quite useful for mobile smart phones, mobile internet, and texting. Since, the popularity of internet has been increasing fast; therefore, the shortening of URLs has become integral part to maintain the pace (of internet growth).

Moreover, with so many advantages, Google’s and Facebook shortening service is designed in such a way that – it will automatically validate to all those links those are pasted into the new share feature on the Google Toolbar. Besides, the share button also permits the users to immediately post or email comments to services including Blogger, Facebook, Twitter, Gmail, or Delicious.

The invention of internet has revolutionized the world. Most of the people around the world are now connected through the internet. Subsequently, this facility has given space to your business on the international arena. However, to make your business global, you need to develop your own website. Your own website will promote and advertise your products and service across the world in short span of time. Therefore, web development is first and significant step to grow your online business.

There are many advantages of having own website such as:

• It is a low cost program.
• Comparatively much efficient.
• Eye-catching and more impressive.
• Adjustable as per your needs and requirements.
• In short span of time, you can globalize your business.
• Easy to handle in comparison to other methods.

In the contemporary world, all sorts of businesses are largely internet based. Additionally, a website also facilitates you to establish an instant communication with your global clients. It enables you to reinforce the relationship with your clients as well as with your business partners. Subsequently, you are able to develop trust and reliability towards your clients. Once, your products and services become trustworthy, it boosts up your business high and gives worldwide recognition.

Likewise, your website facilitates you to become more accessible. Now your clients can approach you from anywhere and at anytime. With the help of internet your company, business, products, and services are accessible anytime. Having the website is a special advantage that helps business persons to expand their business space in the world market.

Above all, without customers’ feedback you cannot develop your business properly. This advanced technology solves your problems by keeping records of your clients’ views about your products and services. Hence, your website enables you to provide more individualistic care to your global customers and ultimately it supports your business.

However, web development is a technical procedure and it includes the computer languages such as HTML, XML, CSS and Flash. Not only this, the computer language is updated with newer versions; therefore web developers need to up date the web page accordingly. The uses of all these languages have their own importance and logics. Hence, web development process is a highly technical and innovative process. Under the web development process, the web developer has to create web page as well as maintain web space.