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Finance Website SEO and Marketing Services
Service:
Search Engine Optimization (SEO)
Verticals:
Corporate and Professionals
Domain:
Loan & Finance

Client feedback

Consistently high quality work. Highly recommended.
Bill Salouris Director at Global Capital | Phillip Tower, 1 Farrer Place, Sydney, Australia

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Client Brief

Flexsin had this opportunity to execute an organic search engine optimization for Bill Salouris, for his website Globalcapital.com.au. Global Capital Commercial is an Australian based #1 finance broker company which established in 2001. It Provides Structuring and arranging, complex and innovative commercial finance solutions that are beyond the scope of traditional loan brokers. The main goal of the campaign was to create a strong online identity using their new branding, improving rankings, sales and traffic from the website.

Project Challenges

Global Capital Commercial is closely aligned with property lending market participants, including those in the agency, valuation and construction sectors and main goal of the project was to increase Keywords ranking and traffic.


We started the SEO campaign with following challenges-

- Website was in bad structure so we have suggested for website redesign. We have migrated old web site to new design and optimize the on-page SEO factors for search engines.

- Conversion rate was too low before we started working on it, however with our continuous effort and optimization we managed to increase leads and conversions 10 times.

The Endeavor

We performed detailed analysis of the website and taken care of all points to fixed all issues that can help to get the website in top searches. We did collected good backlinks from different resources to improve the link popularity which certainly helped to improve website positions and rank well on search engine. We are now moving in next phase with new Goals and opportunities to improve website traffic and sales further.

Initial agreement was to promote 27 keywords for Globalcapital and we achieved first page rankings for 15 keywords which ultimately given boost up to organic traffic and client is getting good number of leads.

  • Visibility Increased 95.00%
  • Traffic Improvement 48%
  • Increase in Sales 70%
Keyword Initial rank Current rank
Short Term Loans NA 4
Mortgage Investments 21 5
Development Loans 71 6
SMSF property finance 47 6
Property development finance 85 8
Mezzanine finance 16 8
Low Doc Commercial Loans 19 8
Development Finance NA 8
Low Doc Construction Finance 17 9
Commercial Finance Brokers NA 9
Smsf property investment loan NA 9
Commercial Loan Brokers 88 10
Second Mortgages 31 10
Smsf property loans NA 10
Property Finance NA 10

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