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Home > Internet Marketing & SEO > Digital Marketing Services for Finance Website
Digital Marketing Services for Finance Website
Service:
Search Engine Optimization (SEO)
Verticals:
Corporate and Professionals
Domain:
Loan & Finance , Corporate and Business

Client feedback

I have used Flexsin for various projects over the years and they have always been consistently good. Very highly recommended.
Bill Salouris Director at Challis Capital | Level 43 Governor Phillip Tower, 1 Farrer Place, Sydney Australia

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Client Brief

Flexsin had this opportunity to execute an organic search engine optimization Bill Salouris, for his website challiscapital.com.au. Challis Capital Partners is an Australian based finance broker company which provides both their clients and investors with the unique, value-added opportunities, especially property industry participants looking for innovative financial solutions. The main goal of the campaign is to create a strong online identity using their new branding, improving rankings, sales and traffic from the website.

Project Challenges

Challis Capital Partners offers a capital partnership between their investor clients, and property industry participants, looking for innovative financial solutions and the main goal of the project is to increase Keywords ranking and traffic.
We started the SEO campaign with following challenges-

- Website was in bad structure so we suggested for the website redesign. We have migrated old website to new design and optimize the on-page SEO factors for search engines.

- Landing page and contact form was not user-friendly and we worked on it to improve conversions and leads.

The Endeavor


We performed detailed analysis of the website and taken care of all points to fix all issues that can help to get the website in top searches. We did collect good backlinks from different resources to improve the link popularity which certainly helped to improve website positions and rank well on search engine. We are now moving on next phase with new Goals and opportunities to improve website traffic and sales further.

- The Initial agreement was to promote 22 keywords for Challiscapital and we achieved first page rankings for 14 keywords which ultimately given a boost up to organic traffic and client is getting a good number of leads.

- Also, we have provided him very good result from PPC and he is getting good number of leads.
  • Visibility Increased 160.00%
  • Traffic Improvement 87.98%
  • Increase in Sales 220%
Keyword Initial rank Current rank
No pre-sale construction finance NA 6
Private equity for property development 51 6
Non-conforming commercial loans 91 6
Mezzanine Finance 58 6
Distressed commercial loans NA 7
Commercial loans 80% NA 7
Credit Enhancement NA 7
Bad credit commercial loans NA 8
No pre-sale development finance NA 9
Private equity for property developers 39 9
High LVR Commercial Loans NA 10
Construction Finance 87 10
Preferred Equity NA 10
Commercial Property Loans NA 10

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