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Home > Internet Marketing & SEO > Rent or Sell New & Used Bus Website PPC Management
Rent or Sell New & Used Bus Website PPC Management
Service:
Pay Per Click Management (PPC)
Verticals:
Automotive
Domain:
Travel and Vacation Rental

Client feedback


Job Well Executed; very pleased

David Taylor Founder - taylorbus.com, South Murray, USA

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Client Brief

TAYLORBUS.COM- Largest listing of school buses for sale. Search for complete Inventory of Buses by location, price and find our closest representative in Murray, Hammond, Houston, Knoxville, Atlanta, Labelle, Beaumont and Salt Lake City

Project Challenges

We have to Generate maximum number of potential leads, being a service provider the requirement of campaign is Quality of visitors with maximum quantity of users. Client needs qualified leads maximum only from Houston USA. Keeping these challenges in concern we model PPC campaign for Taylorbus.Com. We developed PPC campaign with the goal "Maximum Qualified Leads with Minimum Budget".

The Endeavor

We start campaign for TAYLORBUS.COM with Google Adwords By many folds times the conversion rate, We have done A/B testing on 4 landing pages. Google Results provide business to client and Expand its business by major PPC Networks. Best converting Landing Page: http://www.taylorbus.com/landing.php
Initial Stage Campaign Status:
Campaign Campaign Status Impressions Clicks CTR Avg CPC Cost Avg Position Conversions (1-per-click) Conv. Rate Cost/Conv
Campaign 2 Active 38290 219 0.57% 0.79 172.34 5 1 0.46% 172.34
TaylorBus Active 3280 151 4.60% 1.05 157.87 3.9 1 0.66% 157.87
TaylorBus_Finance Active 1562 21 1.34% 1.1 23.01 1.9 0 0.00% 0
Totals and Overall Averages: � 43132 391 0.91% 0.9 353.22 4.8 2 0.51% 176.61
After Optimization and Landing page Implementation Status:
Campaign Campaign Status Impressions Clicks CTR Avg CPC Cost Avg Position Conversions (1-per-click) Conv. Rate Cost/Conv
Campaign 2 Active 13316 217 1.63% 1.9 412.1 2.6 6 2.76% 68.68
TaylorBus Active 1518 125 8.23% 1.31 163.73 1.4 2 1.60% 81.87
TaylorBus_Finance Active 2318 23 0.99% 1.17 26.86 1.7 1 4.35% 26.86
Totals and Overall Averages: � 17152 365 2.13% 1.65 602.69 2.4 9 2.47% 66.97
  • Ecommerce Conversion 200%
  • Revenue Increased 150%
  • sales/ leads 200%

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