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Home > Internet Marketing & SEO > Office Supplies Electronics Warehouses & Distribution Website PPC Management
Office Supplies Electronics Warehouses & Distribution Website PPC Management
Service:
Pay Per Click Management (PPC)
Verticals:
eCommerce and Retail
Domain:
Ecommerce and Portals

Client feedback

Thanks for a job well done. Very professional and a pleasure to work with. very responsive and a good communicator.
Jacob Felberbaum President Grand Crayon Office Supplies Inc., Montreal, Canada

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Client Brief

Flexsin had this opportunity to execute A Google Adwords PPC Advertisements project for Mr. Jacob, for his website http://www.grandcrayon.ca. This project was executed from scratch with thorough research and the best method of Google Adwords Management practices.

Project Challenges

The challenge was to optimize the existing campaign as well as to create a few new campaigns to Increase the Sales. Also, client was on a stretched budget hence having a limited budget and yet increasing the revenue to nearly double be a litmus task. Also, limiting the Google Shopping Category was a challenge to achieve the goals.
The major challenges :

- Disconnect between the merchant feed and the Product Listing Ads program.

-Limited Reporting.

-Slaes Increase How High Is Up

The Endeavor

We started to research benchmark for these industries, Researched on new keywords and the targeted audiences, designed relevant landing pages & created multiple ad campaigns and ad sets, analyzed and monitored them for continuous performance of the ads to choose from the highly performed keywords & Ad sets to bring much more conversions to the client. A continuous inclusion and exclusion of the categories into the Google Shopping ads proved to be the whole nine yards for clients businesses.
Challenges Solutions:

-Disconnect between the merchant feed and the Product Listing Ads program:

We provided:

* Google Shopping Solution: Increased feed integration

* Long Term Impact to Advertisers

-Limited Reporting:

We provided:

* Advanced reporting

*API support will provide enterprise level advertisers/agencies with powerful tools.

How High Is Up

We Provided:

* Competitive insights : Discover the average CTR and max CPC for other advertisers with similar products

* Increasing the Brand value , Decreasing the CPA values, Increasing the relevant CTR.
  • Ecommerce Conversion 18.71%
  • Revenue Increased 167.27%
  • Average Session Increase 55.43%

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